Humble Beginnings
It was during the 1950’s that Filipinos sought for native masseurs or “manghihilot” for treatment because of the expensiveness of medications prescribed by doctors.
Healthcare fees rose to the sky and treatments were out of reach for most Filipino families. It was because of this dilemma that the Wong-Castillo family extended their hand in order to reach out to people who could barely afford any medical attention. Knowing how golden health and wellness is, they propagated alternative medicine products that could help in the treatment of certain illnesses, and the first product to ever grace their efforts is “Efficascent Oil”.
This liniment is made from essential oils such as that of camphor and menthol whose benefits greatly perform as a treatment for a wide variety of ailments such as rheumatism, back pains, muscular pains, joint pains, lumbago, stiff neck, headache, flatulence, insect bites, minor sprains and strains, cramps, itchiness, and other skin irritations. And true enough, it has lived up to its expectations, and greatly merited the favor of all Filipinos when it comes to choosing a liniment due to its efficacy in every drop. Not only that, it offers quality in an affordable price.
The beginning of the all-time favorite liniment of all Filipino homes
Hence was the beginning of the all-time favorite liniment of all Filipino homes. It has been 57 years now and it is safe to say that Efficascent Oil has marked 50 years of Filipino tradition. Seeing how the product helped relieve minor medical problems and increase the Filipinos' quality of life, the Wong-Castillo family was inspired to produce more products to make their vision grow. Now, the International Pharmaceuticals, Inc. (IPI) has a lot more to offer. With Efficascent Oil alone, innovations produced the following variations which were made to cater to specific levels of pain. They are Efficascent Oil Regular, Extra Strength, Extreme, Ointment, and Relaxing Oil. The first three categories are available in 25ml, 50ml, 100ml, and 200ml bottle, while Efficascent Relaxing oil is available in 3ml and 6ml sizes.
Milestones
1959
Growing up, the Wong brothers - George, David Sr., Sergio, Pio Sr. and Sixto, saw the struggle of the Filipino family to buy medicine in their small pharmacy, Botika Asia, which was owned by their father Don Go Lam. Having a Chinese ancestor, the brothers were firm believers of alternative medicine and household remedies such as oils and herbal plants.
Efficascent Oil was the first product of International Pharmaceuticals, Inc. (IPI). The first manufacturing plant was located in Echavez St. in Cebu City on the ground floor of the Wong residences and later transferred to their compound in Mabolo. The strategy done by the brothers when they started was heavy door-to-door marketing where they would rent a jeepney and go to remote areas to sell the product.1960s
Through this, Efficascent Oil went beyond Cebu in the late 60s, opening its first out-of-Cebu branch in Las Piñas, a city south of Metro Manila.1990s
Approximately 34 years after the inception of Efficascent oil, they launched another variant which is Efficascent Extra Strength. The pursuit of providing wellness and innovation didn’t stop there.2010
In the year 2010, IPI continued to bring affordable household remedies by launching Efficascent Ointment, the on-the-go version of Efficascent and a new variant of Efficascent Oil - Extreme which has a lavender scent.2017
To further cater to the ever-changing needs of customers and the rise of aromatherapy, Efficascent Oil launched Efficascent Relaxing Oil which addresses headache and stress through the aroma of Eucalyptus and Peppermint.At Present
For more than 60 years, Efficascent Oil is still growing and consistent to be the market leader in the pain management category. It has stood the test of time, being a go-to remedy for pain, becoming a staple in Filipino homes. It is considered to be the partner to muscle pains and the provider of relief from everyday challenges and pains in life. OFWs around the world would seek Efficascent Oil when they come home to the Philippines. Some Filipinos would bring this product with them as they set off to other countries and give it as pasalubong to their fellow Filipinos.
The success of Efficascent was driven by the passion and dream of the Wong brothers shared with their employees in providing every Filipino with affordable wellness quality products. Grounded by its culture on Mahusay (excellence), Matapat (conscientiousness) and Mapagmalasakit (compassion), this success and strong dedication paved the way to the birth of other IPI products, with the vision of becoming every family's partner in health and wellness.
Mahusay, Matapat At Mapagmalasakit
Your Wellness. Our Passion.
We positively express and define our core values from which we develop our culture, our mission, and decisions while genuinely providing our services to each and every household.